Permission-Based Marketing System (PBMS)
Permission-based Marketing
Customer may join an instore or loyalty program and maintain
their own permission profiles that define the products and
services they are interested in. CRM Software will match
"incoming" offers to the relevant profiles and send
the offer through any communication channel that is appropriate.
* The above images are reproduced courtesy
of Red Galleon, a
leading-edge permission marketing business using CRM Software
to provide permission-based offers to members from a large
pool of Vendors in an ASP configuration.

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