CRM Software Overview

Customer Centric' Vision
CRM Software™ provides a business with a 'customer centric' vision.

It captures the entire transaction history of a customer down to atomic level detail. This allows analysis of the Customer's entire business relationship with the company highlighting Customer behavioural patterns.

CRM Software™ provides the ideal platform for building enduring Customer relationships and Customer loyalty. It provides the 'one to one' marketing relationship that results in a greater share of the customer's spending and maximises the lifetime value of the relationship.

Flexibility
CRM Software™ is a "bricks and clicks" system. A Customer's profile is captured whether he/she shops in store, on the net or via any other Customer "touch" point. CRM Software integrates with IVR and call centre to provide a complete Customer contact history across all touch points.





Implementation Models
CRM Software™ allows a separate 'virtual' database for each store or franchisee while still providing an Enterprise-wide view of the data. It provides the facility to run as an ASP (Bureau). Smaller businesses can realize the benefits with CRM running the system for them on an outsourced basis.

Technology Base
CRM Software™ is deployable on the World's leading Infrastructure, including IBM and Oracle. CRM is a J2EE Java-based Architecture. and can be run on any platform including Unix and Windows NT. CRM Software is extremely scalable and can handle any volume of transactions per day per store or franchisee.