Loyalty and Lifetime Value Suite (LLVS)

Reward and Loyalty Programmes
CRM Software™ allows the customer to register using any card in their possession. It also supports standard internet userids and passwords, as well as supporting your own branded loyalty cards if you should have one. A customer may use as many cards or identifiers as she likes. All cards belonging to a household may be channelled to a single source for reward redemption (one member of the household).

Reward redemption is highly flexible and can include point of sale discounts, buy one - get one free, accumulated points and / or a host of other promotional schemes.

Merchants are able to target discounts, points and promotional offers by product item, related product item (ie. cross selling), by store, by customer profile groups or by individual customers. A default discount / rebate and a maximum allowable discount / rebate by product item can also applies.


Profiling, Sales Lead Generation and Campaign Management
A host of customer demographic information can be captured through CRM Software™ to facilitate individual Customer-centric "one to one" offers. Customer communication can be via multiple channels - ie. print media / Direct Marketing, e-mail, phone or other wireless medium (eg. SMS, WAP, etc).

CRM Software™ provides a sophisticated Campaign Management tool that allows any number of Customer attributes / demographics to be selected and saved as a 'profile'. A single profile or a group of profiles may then be used as the basis for a marketing campaign. These profiles allow a marketing campaign to be focused upon the customers within your loyalty database that fit your campaign profile. Multiple Campaigns can be run concurrently across multiple profiles and measured over any time period.

If a customer attribute changes (such as address or dollar spend) and this affects a profile, CRM Software™ will dynamically track the change in profile and provide reports on the movements into or out of a profile.

Integration with Call Centre provides details of all contacts with a customer to provide a total customer interaction history (note that a full customer transaction and profile history is also held).