Content Management and Publication System (CMPS)

Content Creation

Vendors may create content for inclusion on their own vendor page (see Vendor Page Creation), or as part of an online publication. This content, can be a general advertisement or a special offer that is exclusive to members of a specific program (e.g. loyalty program, travel group, etc.). Category placement and content can be controlled at the creation level, and can be automatically included in the appropriate publication. Alternatively the content can go through an approval process as dictated by the business process rules.

Content templates and fields can be customised to suit the requirements of each individual program. Therefore, the design of the content can match that of any current marketing image, website or pre-existing marketing/loyalty program. Below are two very basic examples of content. The templates, to be used, can be made as complex or simple as is required. Supplied HTML designs can be converted into templates as part of implementation.